The Colorful World We Live In

Changing Minds (2019) provide tables of various colors and their Western and Non-Western meanings:

 

Color Western meaning
RED: warmth, love, anger, danger, boldness, excitement, speed, strength, energy, determination, desire, passion, courage, socialism, republicans, chaos
PINK: feminine, love, caring, nurture
ORANGE: cheerfulness, low cost, affordability, enthusiasm, stimulation, creativity, aggression, food, halloween, liberal (politics)
YELLOW: attention-grabbing, comfort, liveliness, cowardice, hunger, optimism, overwhelm, Summer, comfort, liveliness, intellect, happiness, energy, conflict
GREEN: durability, reliability, environmental, luxurious, optimism, healing, well-being, nature, calm, relaxation, Spring, safety, honesty, optimism, harmony, freshness
BLUE: peace, professionalism, loyalty, reliability, honor, trust, melancholia, boredom, coldness, Winter, depth, stability, professionalism, conservatism, democrats
PURPLE: power, royalty, nobility, elegance, sophistication, artificial, luxury, mystery, royalty, elegance, magic
GRAY: conservatism, traditionalism, intelligence, serious, dull, uninteresting
BROWN: relaxing, confident, casual, reassuring, nature, earthy, solid, reliable, genuine, Autumn, endurance
BLACK: Elegance, sophistication, formality, power, strength, illegality, depression, morbidity, night, death
WHITE: Cleanliness, purity, newness, virginity, peace, innocence, simplicity, sterility, snow, ice, cold

 

Color Non-Western meaning
RED: Eastern: luck, prosperity, happiness, long life, fertility, powerSome Africa: mourning
PINK: Belgium: boys (rest of Europe is girls)
ORANGE: Eastern: happiness, spiritual
YELLOW: Eastern: sacred, imperial, wisdom, maleSome Middle-East: mourning

Africa: high rank

France: jealousy

Greece: sadness

GREEN: Eastern: birth, hope, new beginnings, youth, immortality, fertilityMiddle East: Islam, strength, luck, fertility, prestige

Africa: corruption

South America: death

BLUE: Eastern: immortality, life, feminineMiddle East: protection

Mexico: mourning

PURPLE: Eastern: wealth, privilege, sorrow, mourningBrazil: death, mourning
BROWN: Eastern: earth, mourning
BLACK: Eastern: wealth, health, boys, mystery, evil
WHITE: Eastern: death, mourning, funerals, sadness, purity, age, misfortuneMiddle East: purity, mourning

 

However, the article suggests that all of us wear certain colors because of our own life experiences, and favorites.

For example, several people could enter a room wearing similar colors, and yet each one has varied reasoning for wearing that particular color:

 

• Their go-to color;

• Reminds them of a loved one, for whatever reason;

• Brings comfort, relaxing;

• Was their nickname growing up;

• Enhances their appearance;

• Appeals to their sensibility;

• Reminds them of their favorite song, movie, publication, artist;

• Has that ahhhhhh appeal,

and many other explanations.

 

What are your favorites, and why?

 

Vikki

 

Reference

Changing Minds (2019).  The Meaning Of Colors.  Retrieved From http://changingminds.org/disciplines/communication/color_effect.htm

 

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